How important is a logo or brand?
January 14, 2010 by Market Moose
Filed under FAQ

- Image by Getty Images via Daylife
Of course, there’s more to a brand than just the logo, but the logo sums up and represents your brand, and becomes the heart of it. The real brand is a combination of your style and business attitude. That said, a logo or some kind of visual branding, like a site header, is pretty darned important. It’s how you “brand” your presence on the web – it’s the visible symbol of your difference from every other professional on the web in the same industry.

RMS
December 30, 2009 by Market Moose
Filed under Mortgage XSite, Portfolio
Content-driven (SEO). Linear layout. Ring of navigation and tools around central content. Colors matched to logo.
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