Stop guessing on your site. We can provide a clear breakdown of what you need to change, with specific Action Items to improve your web site for marketing and search engines.

Qualify for a Web Site Audit!

• Have a web site but don’t know how to use it to bring in new business?
• Got some hits, but the hits don’t translate into contact with you on the phone?
• Know it needs something, but don’t know what to do to make it effective, and don’t want to throw a lot of money at an expert?
• Prefer if the site would pay for itself, instead of the other way around?
• Want clear, crisp, well-explained action items that you can do yourself in less time or take to an expert to shave more off the price?

What has your web site done for you, lately?

• A web site should generate new clientelle.
• It should bring in business.
• It should be a focus for business growth.
• It should be a hub of your marketing efforts.
• It should be under your management.
• You should understand in clear, plain English what it needs to be effective.

Don’t spend money on call centers offering search engine services, or techs who ask you for the price of a mortgage to do something that you aren’t really sure will be effective.

• Most site-submission gimmicks charge you for something that’s free, and do it with automated software that can result in significantly lower search engine rankings!
• Not all webmasters and web designers fully understand internet marketing. Some are more programming or artistic types who may say your site is optimized, but what does that word really mean? It may not be set up to bring you any real amount of business.

So what’s the solution? An inexpensive Web Site Audit – customized and personalized for you and your site, that takes into account:

• core content areas: what core material, information, and content should be added, moved, removed, or rewritten to maximize both search engine traffic and visitor response? What pages are missing or need to be revised?
• social media: what method of interaction need to be placed in the site and on what pages?
• lead capture capability: where do you need improved methods of getting leads, translating visitors into contact leads, and ensuring maximum contacts (calls or e-mails to you) from your site. If all you have is a “Contact Us” page and your phone and e-mail in a few places, it needs work.
• dynamic content: how does your written site content stack up to what both search engines need to index your site properly and human visitors need to make a decision to contact you or purchase?
• navigation and organization: is your site laid out in the most effective way for your visitors to respond, from a marketing perspective, or simply in the most organized way from a site owner view?
• branding, look and feel: what could be changed in terms of layout, graphics, and your own brand to maximize site visitors and provoke an ordering or contact decision?
• localization: what does your site need to be optimized for search engine results in each of your local areas, as well as building local credibility with visitors on first contact?
• search engine optimization: what “SEO” steps have been taken and not taken, or are partially done but need to be improved?
• other areas: are there general observations that a computerized analysis simply cannot provide? We pu real people on the task, who provide feedback not just technical, but also personal.

Why the Web Site Audit?

• Don’t waste money experimenting with expensive internet marketing solutions until you know what to solve – even an hour or two of time from a web designer, SEO guru, or marketing genius will cost more than the Web Site Audit.
• Our report is simple, simple, simple to understand, yet gives rich analysis with clear steps to take that either you or your webmaster can follow.
• Even if you don’t fully understand your web site, you can do the most simple things  your self. We give you an easy to follow checklist.
• Clear action items, with minimal jargon and all special terms explained. Makes a perfect checklist for New Years resolutions.
• Delivery as PDF: you can store it on a thumb drive, your Mac/PC, in your e-mail, print or upload it for safe storage to a free service like box.net or fileden.
• Open questions, concrete answers: we don’t waste your time with vague, theoretical ideas for improvement. This is not about personal creativity per se – it’s about actionable steps to make your site effective for *business* growth and marketing.

We’d like your Business:

No fancy sales gimmicks. We think you’ll see value in saving time and money, but also in having a really clear direction, expert evaluation, and set of action items from a business and marketing perspective that takes your industry into account. When you’re a real estate appraiser, financial provider, landscaping company, agent, professional, or trade company – brick and mortar, online business, or both – your Web Site Audit will be tailored to your needs, personalized for your site, and deliver effective action items that you, an interested employee, or your webmaster can follow.

Frequently Asked Questions

Is it just a checklist?

No! You do need a checklist, so you can mark off each item as you update your site (or have your webmaster update it).  But the Web Site Audit includes a detailed explanation of each item on the checklist, explaining each point – what to do, and why it’s important. We deliver high value for you, so you can get high value out of your own efforts and get the most bang for your buck. Which of us really gets anything done without a list, clear instructions, and some kind of measurable basis for achieving our goal? If your goal is bringing in more clients and growing your business, the Web Site Audit will give you a personalized, customized guide to your next steps.

Is it worth it?

Think about how much time or money you may end up investing in your web site. Anything can be had for enough time or enough money, but most of us don’t have unlimited reserves of either. Do you want to spend it where it counts, or spend some and have someone else do the rest? Do you know how effective your own webmaster or web site designer has been with your site, and whether that money is well spent? For less than the cost of an hour or two of service from almost any web designer, webmaster, or marketing person, you’ll have in your hands a concrete evaluation of your own site, not just some generic article. And you’ll make effective decisions about your marketing efforts from that point on. Who wants to throw money at a mechanic not knowing if it’s really necessary?

Is it technical? Will I understand it?

Your personalized Web Site Audit is written in clear, straightforward English, without too much marketing jargon. Any special terms you need to know are explained – there aren’t many, but just a handful. So no, it’s not technical – the goal is to give you a clear set of steps to improve your site, a clear explanation of what’s missing, and a clear way to communicate with your web designer or webmaster in plain and simple English. The Web Site Audit is simple, simple, simple, but complete enough that you can be effective in seriously improving your internet marketing, bring in more clients, and grow your business. Who wants to navigate without a map?

Does anyone ever get a perfect score?

The Web Site Audit isn’t simply get a pass/fail report card. It’s much more practical than that. In the summary, sure, there is a percentage assigned to how much has been done vs. how much you have left to do.  Does anyone ever have 100% of everything that needs done and 0% left to do? Not usually. It hasn’t happened yet. It could theoretically be possible. Remember, a useful score is not really a “rating” for your web site or web designer. We’re not giving anyone a report card, so you can’t flunk out, either. We’re giving you action items to do and items that need to be changed. The Web Site Audit is designed to be one thing – practical – because anything that doesn’t translate into an action item is just theory, and it won’t get done. Would you rather pass, fail, or know what to do next?

Basics

What information do you need from me?

Your site URL, your e-mail address, your full name, title, company name, and industry. Just use our contact form after purchase to send the information. We’ll get started on it right away.

How long does it take?

It takes time to evaluate your site properly PDF delivery is usually within 7-10 days of purchase.

Do you have a return policy?

Yes, once the work is underway, there are no returns, because the analysis cannot be undone. We can’t unperform the service.Any purchase constitutes agreement with and acceptance of this return policy.

Do you share my information or my report with anyone?

Your Web Site Audi is tailored to your site and belongs to you. It is copyrighted by us, but we will not share it with anyone else without your express permission.

About Us

We are a company of internet marketing consultants, SEO people, graphic designers, blog content writers, and various geeks who understand the growth and marketing needs of small and medium-sized business. After looking at hundreds of sites that are technically well constructed but lack the one thing businesses need most – the real ability to bring in new clientelle, grow the business, and make the site pay for itself – we decided to offer this product designed to also pay for itself, by saving you wasted time and money spent on doing the wrong kinds of updates to your site, or leaving it only in the hands of technical professionals. The auto dealer will always sell you the most expensive maintenance there is. To help you cut through all the jargon, mystification, and just plain useless clutter, and focus on adding or changing those things on your site that will position it for better search results, more traffic, and a higher hit to contact conversion (what good are hits if they don’t call you?), the Web Site Audit was born. We’re a company of geeks and small business people operated for non-geeks and small business people. We would like you to trust us with your business.

Do you overhaul or build web sites?

Definitely. A Web Site Audit is a starting place, so you can make the best choices. You can make them with us, or you can get the work done elsewhere. It’s entirely up to you. If you have  us build or overhaul your site, you’ll actually be able to check off the items that your site needs, knowing the service is high quality.

Price is only $200.00

No teaser pricing – just a flat fee. That’s cheaper and more effective than 2-hours of premium web design.