Leave the web site box and start using the whole web to market. Why try to drag people to your site, when you can go where they are, and get their attention? SEM = Search Engine Marketing. This takes place externally to your web site, and can involve article marketing, niche sites, event marketing, and social media. It’s recommended that you do SEO before doing SEM.
Subscription-based SEM: With SEM on a subscription, you keep beating the drum until you see results, and then you use revenue from the results to keep funding the subscription. This is most effectively used with a proper set of lead capture forms implemented throughout your web site.
One-off SEM: This can involve a short-term campaign with more limited scope of desired results. This will necessarily be less effective than a concerted campaign of frequent efforts, but it can be helpful with limited goals. Techniques can include:
- Press Releases:We create releases that have high search value and high marketing appeal. If you don’t have ideas for press releases, that’s what we’re here for. We’ll identify key topics or recommend significant events to help you get attention and traffic.
- Article Marketing: Instead of just waiting around on your web site to ‘get found’, contemporary marketing is about utilizing the whole web. You get lots of free pages out there, so start making use of them with effective content. We can create it or coach you in doing so.
- Lens Marketing: Lenses are focus areas on the web that let you occupy key areas of search, demonstrating your expertise. Again, get outside the box of your web site, and start utilizing the web to market.
- Social Media: Social media can include working with your Facebook fan page, your Twitter account, your Youtube account, and promoting your blog posts. It is best used in concern with other aspects of SEM and/or with blogging rather than by itself.
