The social web. The new web is social. Twitter, Facebook, Linkedin, Youtube, Blogging… this is where your competition is starting to go to build a client base that lasts and grows. The one-off marketing blast is a fading thing, soon to be of the past. If you’re not focused on people, on a community, or at least building a community for your service, you’ve already fallen behind.
Subscription-based Social Media Management: is designed to help you add value to your audience. Whether you’re just getting started in social media or you have an established contact base, we help extend your brand and your core company values into the social marketplace. Why just wait for people to come to you, when you can go where the people are.
- 83% of adults 33 and younger currently use social media sites – and they were the early adopters. But the fastest growing segment in social media over the past two years has been older people. Social network site use by those aged 46-55 increased 30% over the past 24 months.
- In September 2007, only 32% of online adults had used a classified ads website such as Craigslist; by April 2009, it was 49% – roughly half. As of May 2010, well over half – 53% – of online adults use online classifieds sites like Craigslist. This alone, statistics on Amazon.com and other sites aside, shows a trend toward online purchasing.
[source]
Your competitors are in social media, and a percentage of those are using social media effectively. Even in areas that have been slower to adopt, it’s just a matter of time, and the early adopter will reap the greater harvest.
The client base waiting in social media:
- Consumes information, and consumes services as part of that information stream.
- Learns about products and services through social channels, and trusts social feedback over one-way advertising messages.
- Is savvy, doesn’t respond readily to SPAM (please buy my stuff!) and highly promotional language, but is open to relevant information that addresses immediate needs.
- Expects brands, companies, and professionals to be present in the social media venues where they are, instead of having to first go looking for those companies, professionals, and brands on their own web site.
- Expects interaction with companies, availability to answer questions, access to your expertise, and the ability to offer feedback and express concerns.
We can help you make sense of the new marketplace and get into social media while avoiding away from the most common mistakes that can cost your reputation.
