Not about tech. The vast majority of effective internet marketing isn’t technical, does not require ‘computer expertise’, and should NOT be left to a programmer. For every five hours of hands-on work you have done to your web site, you were probably better off getting one hour of good advice on using it effective, or on expanding your marketing outside the realm of just a passive page that sits on the web like a post-it note on a bulletin board. Consulting is easily the best money you’ll ever spend, if it’s savvy consulting. Topics might include:
- Building your overall internet marketing strategy
- Taking the next marketing step – action items for your first campaign
- Blogging effectively – walkthrough of multiple posts
- Integrating your blogging with social media – how to talk their language
- Breaking outside the web site – how to go after clients, not wait for them to find you
- What google really wants from your internet marketing
- Live web site evaluation – fixing the most obvious things
- Making effective video – what you need – how to do it
- Youtube video making walk through – yes it can be easy
- Marketing in your niche (e.g. real estate or mortgage)
- What else?