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Web 2.0 Sites that Work!

February 21, 2010 by Market Moose  
Filed under Web Sites

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Dynamic content platforms for easy site owner updates. Keep your site attracting new & repeat visitors and gain ever-increasing SEO points! Take a look at some of the available packages.

Marketing Optimizer Plus
Our advanced package includes:

  • Brand: Your choice of either:  a custom logo for your web site, a custom site header graphic and site background, or a flash slider using premium photography.
  • E-mail Template: A custom e-mail marketing template that looks similar to your web site, for use in your e-mail marketing: e.g. e-mail flyers, e-mail newsletters, or other marketing campaigns. This helps you present a single brand image, with consistency between your web site and your e-mail marketing.
  • Consulting, Training, Maintenance: Two hours of personalized consulting, customized training, or web site maintenance to be used any time within a year of our site build. Want help learning to use Twitter and Facebook to grow your business? Want custom training on your web site? Need site modifications over time? Lock in those benefits now, so you can draw on them immediately or as you need them.
  • Professional Imagery: Three pieces of professional photography or images, properly licensed, of our choice, placed strategically throughout your site, to enhance the professional appearance.
  • Everything in the Standard Package: (see below):
    		•  Get an XSite Makeover! Optimize and customize your alamode real estate XSite.
    Marketing Accelerator
    Our standard package includes:

  • Style: Match site colors and template to your logo, if you have one – create custom color set, if you don’t. Standardize your font set and overall look and feel to create a more organic site appearance.
  • Layout: Create a custom layout for your home page, to maximize effectiveness of placing information for SEO, and your marketing presentation.
  • Visual Enhancement: Utilize photos and/or emblems in strategic ways on the site to help site’s marketing appeal to multiple personality models. Photos from alamode, public domain, or public licensed.
  • Navigation: Enhance user friendliness and marketing with a rational navigation scheme, including both internal links and hierarchical navigation.
  • Content: Create several unique pages, including your home page and core content pages, and other pages based on data collection from you.
  • Localization: Create local content page(s) to increase search engine (SEO) and marketing value (e.g. visitor confidence in your local expertise).
  • Search Engine Optimization (SEO): Both front-end and back-end SEO, including: multiple sets of custom meta-tags, internal links, rich-URLs, embedded search terms, keyword-rich content, and other techniques. Create search engine XML sitemap. Properly submit sitemap to search engines. Create key directory entries.
  • Social Media: Create prominent links to your social media venues (e.g. facebook and twitter). Reference your dynamic content in other key social venues.
  • Lead Capture: Create multiple custom lead capture form(s) for strategic use throughout the site, to help convert web site hits to contacts.
  • Marketing: Ensure prominent placement and effective organization of necessary decision-making information to help convert site hits to contacts.
  • Guide: Provide you with a custom, post-design PDF guide to your site’s customization, including how-to info, advice on maintaining the site’s effectiveness, and options for further customization or consulting to grow your business.
    		•  Get XSite SEO, search engine rankings, local landing pages, and a makeover.
    Social Media Accelerator
    Social media is the core of a web 2.0 savvy marketing plan. It’s about extending your brand, whether a one person shop or a business with multiple locations, into social media – from Facebook to Twitter to Youtube and other online social networks. We have a lot of experience with this, and can help you launch your internet marketing into the web 2.0 world. Done badly, social networking is like a fizzling firecracker on a wet day. Properly managed, this aspect of internet marketing can be the single most powerful driver of targeted interest and traffic for your business. This is a custom package that can involve hands-on work on our part, pure consulting (helping you understand what to do), or both. Contact us for a free consultation. Pair the alamode XSite with social networking, web 2.0 social marketing, twitter, facebook, myspace, etc.
    Brand Optimizer
    You have a web site. You’re happy with all of it except that it looks like every other web site of its type. You want a visual difference. You need graphic design work for your site. You also want the look and feel of your site to fit together coherently, from graphic presentation to color scheme, photography and images, fonts, and layout. Most visitors mentally sum up your company in one glance. Whether they stick around and explore or contact you, is partly based on presentation. This is a custom package that we design to help make you look like an all-star. Contact us for a free consultation. Get an XSite logo, graphic design, header customization, or photos and photography. One stop shop!
    Marketing Director
    There are two versions of this package:

    1. You direct, we build: You directly guide the project: decide, plan, and spec out exactly what we’ll do. We provide a quote, you pay, and we proceed with the work, subject to the limitations of your technical platform. Contact us for a free consultation.

    2. We direct, you build: For people comfortable with doing the online work themselves, but who need pure consulting on the ‘what to do’ to make it effective for internet marketing, we manage the project and meet with you by phone and/or remote media for routine consultations, as well as exchange e-mail status updates and maintain project documents for action items. If you’re technically-inclined, can do the work, and feel comfortable relying on us as the brain, we really excel at that, and can help you spend your productive internet marketing time in ways that drive business.

    Consulting is actually our core service. Don’t hesitate to book a couple of hours of time with us – it can be worth a lifetime of clientelle. If you’ve never done this with us before, contact us for a free consultation on how to get started with our service.

    		 Need an alamode web site consultant? Need a project manager, or special advice on search engine results? Market Moose can help you.
    Marketing Accelerator
    This is our standard package, and includes:

  • Brand: Match site colors and template to your logo, if you have one – create custom color set, if you don’t. Standardize your font set and overall look and feel to create a more organic site appearance.
  • Layout: Create a custom layout for your home page, to maximize effectiveness of placing information for SEO, and your marketing presentation.
  • Visual Enhancement: Utilize photos and/or emblems in strategic ways on the site to help site’s marketing appeal to multiple personality models. Photos from alamode, public domain, or public licensed.
  • Navigation: Enhance user friendliness and marketing with a rational navigation scheme, including both internal links and hierarchical navigation.
  • Content: Create several unique pages, including your home page and core content pages, and other pages based on data collection from you.
  • Localization: Create local content page(s) to increase search engine (SEO) and marketing value (e.g. visitor confidence in your local expertise).
  • Search Engine Optimization (SEO): Both front-end and back-end SEO, including: multiple sets of custom meta-tags, internal links, rich-URLs, embedded search terms, keyword-rich content, and other techniques. Create search engine XML sitemap. Properly submit sitemap to search engines. Create key directory entries.
  • Social Media: Create prominent links to your social media venues (e.g. facebook and twitter). Reference your dynamic content in other key social venues.
  • Lead Capture: Create multiple custom lead capture form(s) for strategic use throughout the site, to help convert web site hits to contacts.
  • Marketing: Ensure prominent placement and effective organization of necessary decision-making information to help convert site hits to contacts.
  • Guide: Provide you with a custom, post-design PDF guide to your site’s customization, including how-to info, advice on maintaining the site’s effectiveness, and options for further customization or consulting to grow your business.
    		•  Get XSite SEO, search engine rankings, local landing pages, and a makeover.
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