Site Content & Blog Writing

Short on time? We are bloggers for hire. Write your site content, any topic, build your blog. We do ghostwriting. Look, the sites that Google pays attention to are dynamic sites. You don’t have to call it a blog, but today’s web sites, in a post-blogger world, need to be dynamic to get results. That means three things:

1. Frequently updated content. In the old days, you threw up a site with an about us page and a contact us page, and that was it. The theory was build it and they will come. But with the invention of blogging, everything changed. Now that dead, static, comatose content just gets buried beneath the newest and freshest from dynamic web sites. Build it and forget it? Everyone else will forget it too. Why would search engines rank you highly, or visitors pay attention, if the site owner is ignoring his own web real estate? It just doesn’t compute, and it doesn’t work that way anymore, either.

2. Original content. If you lift it from the web, Google buries it ’til it’s dead. Just don’t. Besides the copyright issues (“How long did you profit from having our content on your site, they’ll ask. That many days times this dollar value is… got a calculator?”), there’s also the fact that your visitors will pick it up – you might think they won’t, but today’s web users are getting more savvy all the time, and there are a host of new tools. The moment someone goes to bookmark your site in a social venue, it’ll tell them it’s a duplicate, and then you’re exposed. But most importantly, Google penalizes for duplicate content. Want to give the other guy a boost and you get buried, “borrow” his content.

3. Relevant content. If you write about kittens on a site that sells fitness memberships, you aren’t going to get a lot of play. Relevance means two things – topics related to your industry and, if you’re running a local brick and mortar business, places related to your service area. This is not to say that you should commission “keyword” relevant articles that neither sound natural nor interest any real, human visitors. In some ways, the new rule is not “build it and they will come”, but “consistently and frequently write interesting original copy, and they will come”. I write a blog about work, but I don’t watch to make sure the word “work” is in every post. It might be – I don’t know. But I write about things of interest to people who are interested in work. That’s really the idea. If you get off track though, remember… topics and places. If you’re internet-based, you don’t necessarily need the latter, though you might benefit from it.

So here’s the deal: there’s no substitute from the owner taking an active interest in the site. The set it and forget it mode doesn’t keep corporate blogging afloat – it won’t keep your business site afloat either. But if you want to supplement your content with professionally produced ghost-writing, it’s a technique used by pro-bloggers, it can be a good way to keep on top of it. Just keep in mind, you’re probably going to want to edit the copy that’s produced, or rewrite some of it in your own words, or to make an added point here and there. No one thinks exactly like you do, let alone writes exactly like you think, so be prepared to get your hands busy. An owner that never shows up at the store and manages the counter is going to find his shop going down hill.

That said, if you want professional copy, articles, blog posts, site content, you’ve come to the right place. We keep a staff of eager writers who work on various projects, and we’re happy to talk with you about yours. Whether you need just a few pieces, or are looking for an ongoing relationship, we can accommodate the need. Blog your way to success with fresh, inspiring copy for your site visitors, and search-engine-pleasing copy to help your site traffic. Remember, the rule is be consistent. Frequently means just that – frequently. Dumping 15 pieces on your site once a month doesn’t have the same value as updating it with one every other day. Those are the rules – we didn’t invent them, but we can advise you accordingly. Keep our internet marketing consulting services in mind.

Video: Web 2.0 Internet Marketing

In this video, Daniel DiGriz explains Web 2.0 internet marketing. Touching on social media, blogging, and how business sites remain competitive in a Web 2.0 environment, Daniel presents the information clearly and concisely.

Hi. My name is Daniel DiGriz. I’m president of Market Moose Internet Marketing. I’d like to talk for a minute about the new social marketing or the new Internet marketing versus the old-fashioned marketing that we’re all used to. I think it’s best that we talk a little bit about what has changed.

In the past, marketing and advertising were largely confused. Marketing was something that you did to try to bring people in to try to buy the product or the service that you were offering. Now, of course, we all want that. If we’re running a small business or a medium-sized business, that’s ultimately our bottom line or our goal. But the way that we go about it has really had to change.

Just take Twitter and Facebook, for instance. Twitter and Facebook are now burgeoning sources of business revenue for small and medium businesses, as is social media in general. But it doesn’t work by simply going in and spamming everyone. We’ve all been through the era when small businesses came out on the Web, and we started filling up our inboxes with spam. We have developed pretty sophisticated ways to ignore that stuff. Facebook and Twitter are much the same way. If you want to alienate Facebook and Twitter audiences, just keep posting over and over how much you’d like their business, what your prices are, and “please buy my services today.” That just doesn’t work.

So, what’s effective in social media and in Internet marketing? In social media, what’s effective is giving away value or adding value at no charge. Believe it or not, it’s counter-intuitive. Instead of charging for your information, your insight, your analysis, your understanding, and your expertise, you give it away. The difference between that and advertising is that this new marketing allows you to build a tribe, an audience, a group of people that stay within your orbit. You sort of earn the right to attract that business. You earn the status of resident expert in these venues. You draw clientele off of that.

Let me give you an example from traditional marketing. In the old days, we all probably knew some individual in our lives who was “the friendliest person that you ever met.” No one had a bad thing to say about them. Oftentimes, he or she was an insurance agent. I always knew an insurance agent in every town in which I’ve lived that was just wonderful with people. This person shook your hand, brought you soup when you were sick, called you on holidays and sent you cards. The person usually didn’t have a hard sell. They didn’t go around saying, “I really need you to sign up for a policy. Don’t you want to sign here? Please buy my stuff.” Instead, they achieved the status of the person that everyone likes, the person with expertise. So, when we felt that we needed to protect our families better, who do you think that we turned to? Do you think that those guys really had trouble getting clients and growing their businesses? The answer is no. Well, that hasn’t changed a lot. It’s just changed venues.

So, again, marketing is not advertising. Marketing, in some ways, is what it always has been. It’s just that a lot of professional marketers were engaged in advertising, and so, sometimes we think that’s what it is.

Now, marketing has been returned to the hands of you and me and the ordinary small business person in venues like Facebook, Twitter, and blogs. A lot people think, “Gee, I’m a small business – do I really need a blog?” Of course you do. You need a blog because part of adding value to your community is giving back your information, sharing your insight, providing answers to commonly asked questions, clarifying and correcting frequent misconceptions, talking about little-used services that actually benefit the public and why they’re there, but not necessarily constantly badgering people with a price sheet and an invitation to buy.

Make your presence known by contributing something to the community. You’ll build your tribe. You’ll grow your orbit. Your business will grow, and you’ll attract clients. Keep in mind that that is the new marketing. That’s the meaning, really, behind Twitter, Facebook, blogging, and all of the new social media. After that, it’s just about finding your own particular direction for growing your brand.

This is Daniel DiGriz, Market Moose Internet Marketing. Hope to hear from you soon. Have a great day!

How does social media work?

Well, there are several kinds of social media or social networking environments, and all of them have marketing potential. One type is for directly linking to other people – whether clients or colleagues or potential future clients and colleagues. Facebook and Linkedin are examples of these. Another type exists almost solely for the exchange of content. Youtube is the best known. Twitter is another. Used in conjunction with your web site and other marketing tools, the value of these tools for marketing can be enhanced exponentially.

Another type of social media or social networking is social bookmarking, which depends, in large part on your web site content being dynamic. It is perhaps one of the most powerful forms of social networking, and can result in your marketing efforts going “viral”, if you’re willing to do the work to achieve it. But if your site is static, and you don’t update it with vibrant, fresh, relevant content on a very frequent basis, you’re likely not to get much benefit out of this type of social media.