Can you match my site colors to my logo?

Certainly! We can match the colors exactly, and even use complimentary colors to enhance the effect. Remember, though, it’s like painting your house: you may not want to carry the bold color of your brand into large sections of your site. That’s one aesthetic, and there’s nothing wrong with it, but it’s not the only way to do things. Would you paint your walls the same color as your sofa? Some people would, and that’s fine. But keep in mind, a bright red door sells a home, but bright red walls chases them out of one.

How important is a logo or brand?

Of course, there’s more to a brand than just the logo, but the logo sums up and represents your brand, and becomes the heart of it. The real brand is a combination of your style and business attitude. That said, a logo or some kind of visual branding, like a site header, is pretty darned important. It’s how you “brand” your presence on the web – it’s the visible symbol of your difference from every other professional on the web in the same industry.