Web 2.0 Sites that Work!

Services:

Three ways to work with us:

1. Your site needs an overhaul, makeover, or complete build and you need a package deal
2. You have an exact list of specific items you want done & need a quote for only very specific tasks
3. You need consulting, training, or site maintenance and need to purchase a block of hours

Packages (build or overhaul a site): Dynamic content platforms for easy site owner updates. Keep your site attracting new & repeat visitors and gain ever-increasing SEO points!

Marketing Essentials – includes:
Style: Match site colors and template to your logo, if you have one – create custom color set, if you don’t. Standardize your font set and overall look and feel to create a more organic site appearance. Layout: Create a custom layout for your home page, to maximize effectiveness of placing information for SEO, and your marketing presentation. Secondary pages get standard layout. Visual Enhancement: Utilize photos and/or emblems in strategic ways on the site to help site’s marketing appeal to multiple personality models. Photos from alamode, public domain, or public licensed. Navigation: Enhance user friendliness and marketing with a rational navigation scheme, including both internal links and hierarchical navigation. Content: Create several unique pages, including your home page and core content pages, and other pages based on data collection from you. Localization: Create local content page(s) to increase search engine (SEO) and marketing value (e.g. visitor confidence in your local expertise). Search Engine Optimization (SEO): Both front-end and back-end SEO, including: multiple sets of custom meta-tags, internal links, rich-URLs, embedded search terms, keyword-rich content, and other techniques. Create search engine XML sitemap. Properly submit sitemap to search engines. Create key directory entries. Social Media: Create prominent links to your social media venues (e.g. facebook and twitter). Reference your dynamic content in other key social venues. Lead Capture: Create multiple custom lead capture form(s) for strategic use throughout the site, to help convert web site hits to contacts. Marketing: Ensure prominent placement and effective organization of necessary decision-making information to help convert site hits to contacts. Guide: Provide you with a custom, post-design PDF guide to your site’s customization, including how-to info, advice on maintaining the site’s effectiveness, and options for further customization or consulting to grow your business. Note: this package includes no consulting, training, site maintenance, or graphic design.
Essentials Plus Too – includes:
Everything in the Marketing Essentials Package Consulting, Training, Maintenance: Two hours of personalized consulting, customized training, or web site maintenance/modifications to be used any time over the year after the initial site build. Want help learning to use Twitter and Facebook to grow your business? Lock in those benefits now, so you can draw on them as you need them. Note: this package includes no graphic design.
Essentials Plus Image - includes:
Everything in the Marketing Essentials Package Consulting, Training, Maintenance: Two hours of personalized consulting, customized training, or web site maintenance/modifications to be used any time over the year after the initial site build. Want help learning to use Twitter and Facebook to grow your business? Lock in those benefits now, so you can draw on them as you need them. Your Brand: Your choice of either: a custom logo for your web site, a custom site header and background, or a flash slider using premium images or photography. E-mail Template: A custom e-mail marketing template that looks similar to your web site, for use in your e-mail marketing: e.g. e-mail flyers, e-mail newsletters, or other marketing campaigns. This helps you present a single brand image, with consistency between your web site and your e-mail marketing. Professional Imagery: We use up to three pieces of our choice of professional imagery, properly licensed, placed strategically throughout the site, to enhance the professional appearance.
Marketing Professional – premium “pro” package includes:
Everything in the Marketing Essentials Package Stand Out: BOTH a professional logo AND a custom header/background (or flash slider) Multiple Directory Submissions – inbound links from professional and other directories, carefully chosen, can not only contribute to SEO, but make you more search-able in general Online Press Release - a properly created and submitted press release can contribute especially well to SEO Ongoing Encouragement and Help: Three hours = 6x 30 minute marketing appointments – to go over your marketing strategy and help you continue to grow and succeed. Can be used for consulting, training, or site maintenance/modifications.
Web Site Launch
Just want the site turned on? No SEO, no marketing frills. You give us the basic information about your company, and we get your web site setup and running. If you’re not planning to use your web site for attracting new clientelle or growing the business right now, but do need to quickly launch a respectable and sophisticated or simple web presence and/or to take advantage of the online ordering and application(s), rate sheets, or listings features, this is the package for you. If you’re wanting to use the site to grow your business through internet marketing, go with the premium or basic package instead.
Marketing Director – custom package or consulting package:
There are two versions of this package:1. Custom Package – You direct, we build: You directly guide the project: decide, plan, and spec out exactly what we’ll do. We provide a quote, you pay, and we proceed with the work, subject to the limitations of your technical platform. Contact us for a free consultation. 2. Consulting Package – We direct, you build: For people comfortable with doing the online work themselves, but who need pure consulting on the ‘what to do’  to make it effective for internet marketing, we manage the project and meet with you by phone and/or remote media for routine consultations, as well as exchange e-mail status updates and maintain project documents for action items. If you’re technically-inclined, can do the work, and feel comfortable relying on us as the brain, we really excel at that, and can help you spend your productive internet marketing time in ways that drive business.Consulting is actually our core service. Don’t hesitate to book a couple of hours of time with us – it can be worth a lifetime of clientelle. If you’ve never done this with us before, contact us for a free consultation on how to get started with our service.

Effective SEO Solutions

Effective SEO involves front end SEO, back end SEO, & external SEO! White hat techniques. Updated for Web 2.0 & Google.

• Front End SEO: consists of strategic placement of content, judicious use of internal links, and dynamic content opportunities.
• Back End SEO: involves search terms embedded in many kinds of tags on every page, as well as XML site maps, and other techniques.
• External SEO: ranges from effective use of social media to marketing through off-site content, effective back links, etc.

You can do a lot for your site, and we can help through consulting or a dynamic site build but, for some SEO, you may want us to do the hands-on work.

Effective Hyperlinks

Title Tag Optimization

Building Back Links

Social Media & Brand Strategy

Save time and money with strategic consulting and advice. Niche Marketing. Lead capture. Guidance for small and medium-sized business growth.

If money is tight or you are strongly self-motivated, consulting services can be your single best investment, and can make a huge difference as we guide you through the avenues of growing your business with internet marketing. Consulting is actually the least expensive but most effective way to start making real changes immediately.

Internet Marketing Plan: A comprehensive marketing plan allows you to prioritize, leverage the most effective venues and extensions of your time, and utilize your funds efficiently and sensibly. Don’t go forward haphazardly “trying” things on the web. Let’s build a plan together.

Brand Growth Strategy: Are you positioning yourself as resident expert, and growing your business by expanding your brand? Want to learn how? You need brand launch consulting.

Social Media: Do you know how to use Twitter and Facebook effectively for your particular industry and local market? The Web 2.0 world is new, and the rules of success have changed. Having a human guide can be a strong aid to success. We can set regular consulting appointments to keep you making progress and extending your brand.

Niche Marketing: Want to branch out and start going after a particular demographic or locale? It’s simpler than you might think, using a variety of techniques in addition to a niche site.

Lead Capture: Are you maximizing all your marketing options to build a pipeline of interested prospects for the future? Are you attracting new clients, and converting them into actual contacts? If you lose 25% of your clients per year from attrition, then you understand the adage “if your business isn’t growing,  it’s dying”. Do you have both fat and lean times? The best time to invest in growth is when you’re busy.

Web Site Marketing Appraisal: Comfortable working on your own web site, or just don’t want to throw money at it and hope for the best? Stop wasting energy and effort and get a game plan. A web site marketing appraisal will tell you exactly what things you need to add, change, move, update, revise, or correct to make your site an marketing engine in the center of your marketing plan.

Training: Need custom webinars, hands-on training, someone to walk you through doing effective blog posts, social media use, etc? We do this all the time.

Logo or Site Header

Great Deal on a Company or Organization Logo or Web Site Header!

Need a great deal on a company logo or header for your web site? MarketMoose designers will produce either a truly professional logo (not a bad clipart-ish one) or else a graphic web site header plus background or footer (your choice!) for your web site. We are offering $50 off an already low $249 for a professional logo package, when you contact us through the MarketMoose site.

That’s right! $199 for a professional logo like the one used at MixMySite.com or a professional header and background set like the one at UnusualRealEstateSites.com. For that fee, we interview you by e-mail about the image to get the concepts and colors ‘on paper’, present you with several preliminary designs, and then revise the design of your choice. The image will be delivered in a variety of sizes, formats, backgrounds, and resolutions. This kind of deal is hard to pass up with such quality at such a price.

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Site Content & Blog Writing

Short on time? We are bloggers for hire. Write your site content, any topic, build your blog. We do ghostwriting. Look, the sites that Google pays attention to are dynamic sites. You don’t have to call it a blog, but today’s web sites, in a post-blogger world, need to be dynamic to get results. That means three things:

1. Frequently updated content. In the old days, you threw up a site with an about us page and a contact us page, and that was it. The theory was build it and they will come. But with the invention of blogging, everything changed. Now that dead, static, comatose content just gets buried beneath the newest and freshest from dynamic web sites. Build it and forget it? Everyone else will forget it too. Why would search engines rank you highly, or visitors pay attention, if the site owner is ignoring his own web real estate? It just doesn’t compute, and it doesn’t work that way anymore, either.

2. Original content. If you lift it from the web, Google buries it ’til it’s dead. Just don’t. Besides the copyright issues (“How long did you profit from having our content on your site, they’ll ask. That many days times this dollar value is… got a calculator?”), there’s also the fact that your visitors will pick it up – you might think they won’t, but today’s web users are getting more savvy all the time, and there are a host of new tools. The moment someone goes to bookmark your site in a social venue, it’ll tell them it’s a duplicate, and then you’re exposed. But most importantly, Google penalizes for duplicate content. Want to give the other guy a boost and you get buried, “borrow” his content.

3. Relevant content. If you write about kittens on a site that sells fitness memberships, you aren’t going to get a lot of play. Relevance means two things – topics related to your industry and, if you’re running a local brick and mortar business, places related to your service area. This is not to say that you should commission “keyword” relevant articles that neither sound natural nor interest any real, human visitors. In some ways, the new rule is not “build it and they will come”, but “consistently and frequently write interesting original copy, and they will come”. I write a blog about work, but I don’t watch to make sure the word “work” is in every post. It might be – I don’t know. But I write about things of interest to people who are interested in work. That’s really the idea. If you get off track though, remember… topics and places. If you’re internet-based, you don’t necessarily need the latter, though you might benefit from it.

So here’s the deal: there’s no substitute from the owner taking an active interest in the site. The set it and forget it mode doesn’t keep corporate blogging afloat – it won’t keep your business site afloat either. But if you want to supplement your content with professionally produced ghost-writing, it’s a technique used by pro-bloggers, it can be a good way to keep on top of it. Just keep in mind, you’re probably going to want to edit the copy that’s produced, or rewrite some of it in your own words, or to make an added point here and there. No one thinks exactly like you do, let alone writes exactly like you think, so be prepared to get your hands busy. An owner that never shows up at the store and manages the counter is going to find his shop going down hill.

That said, if you want professional copy, articles, blog posts, site content, you’ve come to the right place. We keep a staff of eager writers who work on various projects, and we’re happy to talk with you about yours. Whether you need just a few pieces, or are looking for an ongoing relationship, we can accommodate the need. Blog your way to success with fresh, inspiring copy for your site visitors, and search-engine-pleasing copy to help your site traffic. Remember, the rule is be consistent. Frequently means just that – frequently. Dumping 15 pieces on your site once a month doesn’t have the same value as updating it with one every other day. Those are the rules – we didn’t invent them, but we can advise you accordingly. Keep our internet marketing consulting services in mind.