One of the most common questions businesses ask in internet marketing is, “I’ve built and optimized a web site, but I need clients, now what?” Actually, more common is the negative version – “I have a web site, and I’ve optimized it, but I’m not getting any clients. Why not?” The first question is how…
Ever done this? You go to a coffee shop, connect to their free wireless internet, and were never provided a secure wi-fi password to get in. You just showed up and used it. You then promptly logged into Gmail, Facebook, or something else. You are potentially exposed. Not to foster the kind of ongoing panic…
It’s unlikely that there’s only one reason why the other guy’s web site is doing better than yours. It’s even less likely that doing exactly what he’s doing will help you catch up. There’s a too little too late principle at work that means just figuring out his strategy and duplicating it won’t even get…
There are a number of mythical creatures and concepts in internet marketing. They’re the unicorns – the things that everyone has heard about but don’t actually exist. Remember the tech bubble of the 1990s? Everyone was sure that if you get invested in the internet, you get rich. In that gold rush, just touching the…
When AOL users first went to the web in 1994, it took some getting used to. People had trouble defining what was yours/mine/everyone’s. If you send someone a message about your drywall business, have you violated their space, because it showed up in their inbox? If they post that message to a forum, excoriating you,…
It’s always amazing to me the people I talk to who haven’t looked at their own web sites in months. Why have one? You can be sure it’s little more than a phone book entry at this point, which you could get for free from Switchboard.com, even if you spent lots of money on making…
Almost no one gets social media, what it is, how it works, and the implicit meaning in the kinds of interactions it makes possible, and the traditions/protocols emerging in social media venues like Facebook and Twitter. Usually, it’s safe to say that if you weren’t already involved in online communities before 1994 or you are…
Frequently Asked Questions – that’s what an F.A.Q. page is about. But most of the questions in the FAQs we see are not actual questions asked by real people on a frequent basis. Often they’re contrived – they’re the questions we think we wish clients would ask, not the ones they actually do. The best…
Do you see how it’s changing? From Wikileaks to the revolutions in the Middle East, to the revolution happening in the world of work, social media is transforming the world. I wrote on facebook: You know, some of the reports on the LibyaFeb17.com site aren’t accurate, but still it’s one of the best sources of…
One of the common mistakes in home page layout, next to including the wrong text and content, is actually too little text content. To see this, one has to think two ways: Think like a web site visitor: If at least 25% of all decisions on whether to bounce or buy are made on the…
