There’s been a lot of hype about the newest Google algorithms – dubbed “Penguin” – the math behind how Google ranks, rates, and reacts to web sites in its index – a reality that is constantly changing, and always has been. Supposedly, if you listen to a lot of “SEO experts” (which are a dime… Continue Reading
Internet Marketing Strategy
Author Archives: Market Moose
The Best SEO Alternative to Blogging in 6 Easy Steps
One of the questions we’re frequently asked is “If I rule out blogging, what’s the best thing I can do for my web site’s organic search results, after the basic optimization has already been done?” There’s an excellent reason for this question: it underscores how important blogging really is. It has to be rejected out… Continue Reading
4 Ways To Miss Important Mail Using Outlook
Example Scenario: You send an e-mail to a client, vendor, or business partner. You don’t hear back. You keep checking Outlook and still don’t hear back. You assume they didn’t reply. Finally, you send another e-mail telling them to call you. You hear nothing. You act accordingly. Perhaps two weeks later you finally get a… Continue Reading
10 Ways to Make Your E-mail Postcard Campaign More Effective
You’ve invested in a nice postcard that you physically send to leads and prospects, and you’ve realized you want to use it in an e-mail marketing campaign. Even without the original artwork, it’s a fairly simple matter with a scanner to produce a nice .png file, resize it to 600px or less, and include it… Continue Reading
Web Site Choices – Picking From What You See on the Web
If you’ve been doing internet marketing long enough, you’ll have seen every deeply flawed marketing attempt pointed at and lauded as something to imitate. This is no less true of web sites in particular. If we get past the childish simplicity of labeling “good” and “bad” web sites, and look at a web site as… Continue Reading
Wiser Marketing Investment with a Systematic Internet Marketing Plan
Today’s topic is why you should start your internet marketing efforts with a systematic internet marketing plan. The simple answer is that any marketing efforts that proceed without a plan are basically experiments. Experiments can be a smart idea as a way to test response, if you’re already savvy about internet marketing. If not, you… Continue Reading
Turn up the Web Site Traffic with Search Engine Marketing
Today’s topic is how to use Search Engine Marketing or SEM (that’s different than Search Engine Optimization or SEO) to increase the visibility and potentially the traffic of your online presence. The simple answer is to no longer wait around for your web site to draw in traffic. That’s a passive approach, and there are… Continue Reading
Secret of a Good FAQ – Engaging Visitors with Authenticity
Today’s topic is what makes a good FAQ or Frequently Asked Questions page on your web site? The simple answer is a good FAQ includes questions people are actually asking frequently (not the questions we wish they’d ask), and it puts them in the words they actually use (not the ones we polish up and… Continue Reading
You Are Always the Minority in Your Marketing – Be Counterintuitive
Personality studies have been around since Hippocrates among the ancient Greeks, and perhaps existed among the Egyptians as well. Whether it’s the four humours (Sanguine, Choleric, Melancholic, Phlegmatic) or Jung’s four temperaments, or the four corporate personalities of the DISC system, personality studies have remained a vital means of thinking about differences of human motivation… Continue Reading
Get More Leads on Your Web Site with Lead Capture Forms
Today’s topic is why you should include lead capture forms on your web pages. The simple answer is to convert more web site visitors into actual leads that you know about in the first place, with actual contact information, so you can can reach out to them instead of lose them back to the open… Continue Reading