Today’s topic is why you should start your internet marketing efforts with a systematic internet marketing plan. The simple answer is that any marketing efforts that proceed without a plan are basically experiments. Experiments can be a smart idea as a way to test response, if you’re already savvy about internet marketing. If not, you…
Today’s topic is how to use Search Engine Marketing or SEM (that’s different than Search Engine Optimization or SEO) to increase the visibility and potentially the traffic of your online presence. The simple answer is to no longer wait around for your web site to draw in traffic. That’s a passive approach, and there are…
Today’s topic is what makes a good FAQ or Frequently Asked Questions page on your web site? The simple answer is a good FAQ includes questions people are actually asking frequently (not the questions we wish they’d ask), and it puts them in the words they actually use (not the ones we polish up and…
Personality studies have been around since Hippocrates among the ancient Greeks, and perhaps existed among the Egyptians as well. Whether it’s the four humours (Sanguine, Choleric, Melancholic, Phlegmatic) or Jung’s four temperaments, or the four corporate personalities of the DISC system, personality studies have remained a vital means of thinking about differences of human motivation…
Today’s topic is why you should include lead capture forms on your web pages. The simple answer is to convert more web site visitors into actual leads that you know about in the first place, with actual contact information, so you can can reach out to them instead of lose them back to the open…
Today’s topic is why you should set up your social media accounts to distribute your business blog posts. The simple answer is distribution – and it affects both people and search engines, for a double whammy of marketing potential. You spend time and effort to post to your blog, so why wouldn’t you make each…
The value proposition is simple: You can have it: effective, cheap, or time & effort-free – and you get to pick two. That’s candid talk . . . But it’s true, nonetheless.
One of the most common questions businesses ask in internet marketing is, “I’ve built and optimized a web site, but I need clients, now what?” Actually, more common is the negative version – “I have a web site, and I’ve optimized it, but I’m not getting any clients. Why not?” The first question is how…
Ever done this? You go to a coffee shop, connect to their free wireless internet, and were never provided a secure wi-fi password to get in. You just showed up and used it. You then promptly logged into Gmail, Facebook, or something else. You are potentially exposed. Not to foster the kind of ongoing panic…
It’s unlikely that there’s only one reason why the other guy’s web site is doing better than yours. It’s even less likely that doing exactly what he’s doing will help you catch up. There’s a too little too late principle at work that means just figuring out his strategy and duplicating it won’t even get…