Example Scenario: You send an e-mail to a client, vendor, or business partner. You don’t hear back. You keep checking Outlook and still don’t hear back. You assume they didn’t reply. Finally, you send another e-mail telling them to call you. You hear nothing. You act accordingly. Perhaps two weeks later you finally get a…
You’ve invested in a nice postcard that you physically send to leads and prospects, and you’ve realized you want to use it in an e-mail marketing campaign. Even without the original artwork, it’s a fairly simple matter with a scanner to produce a nice .png file, resize it to 600px or less, and include it…
If you’ve been doing internet marketing long enough, you’ll have seen every deeply flawed marketing attempt pointed at and lauded as something to imitate. This is no less true of web sites in particular. If we get past the childish simplicity of labeling “good” and “bad” web sites, and look at a web site as…
Today’s topic is why you should start your internet marketing efforts with a systematic internet marketing plan. The simple answer is that any marketing efforts that proceed without a plan are basically experiments. Experiments can be a smart idea as a way to test response, if you’re already savvy about internet marketing. If not, you…
Today’s topic is how to use Search Engine Marketing or SEM (that’s different than Search Engine Optimization or SEO) to increase the visibility and potentially the traffic of your online presence. The simple answer is to no longer wait around for your web site to draw in traffic. That’s a passive approach, and there are…
Today’s topic is what makes a good FAQ or Frequently Asked Questions page on your web site? The simple answer is a good FAQ includes questions people are actually asking frequently (not the questions we wish they’d ask), and it puts them in the words they actually use (not the ones we polish up and…
Personality studies have been around since Hippocrates among the ancient Greeks, and perhaps existed among the Egyptians as well. Whether it’s the four humours (Sanguine, Choleric, Melancholic, Phlegmatic) or Jung’s four temperaments, or the four corporate personalities of the DISC system, personality studies have remained a vital means of thinking about differences of human motivation…
Today’s topic is why you should include lead capture forms on your web pages. The simple answer is to convert more web site visitors into actual leads that you know about in the first place, with actual contact information, so you can can reach out to them instead of lose them back to the open…
Today’s topic is why you should set up your social media accounts to distribute your business blog posts. The simple answer is distribution – and it affects both people and search engines, for a double whammy of marketing potential. You spend time and effort to post to your blog, so why wouldn’t you make each…
The value proposition is simple: You can have it: effective, cheap, or time & effort-free – and you get to pick two. That’s candid talk . . . But it’s true, nonetheless.