Category Archives: Web Sites

Core Navigation – What Belongs and What Doesn’t

Core Navigation – What Belongs and What Doesn’t

The core content on a web site (the information needed to make a buying decision – any information integral to the sales process) belongs in the web site’s core navigation (the links in the top or top side portion of the web site). The original business web sites that started kicking up in about 1994[more]

Frequently Asked Web Site Questions (Part 2)

Frequently Asked Web Site Questions (Part 2)

Should I have individual staff or team profiles on the site? I think it adds the appearance of depth to your company for people who are interested in that. But people can be fickle too. So any time you feature just yourself alone, some people will turn away, because it looks like it’s just you.[more]

Frequently Asked Web Site Questions (part 1)

Frequently Asked Web Site Questions (part 1)

Can I integrate a specialized search tool on my site (e.g. a specialized MLS search)? There are a few options for integrating an external search tool on your site. Send them off site to the tool. There’s no control in that, and visitors are leaving your site. They might get confused and not make it[more]

What kinds of content do I need on my site?

You’re in luck   the same kind of content appeals to both human visitors and to search engines that send you human visitors, so this is easily answered. You need content that’s original or unique (never paste in other people’s content   search engines penalize for it, and your visitors will find it boring, besides[more]

Video: 5 Things Your Business Home Page Needs

In this video, Daniel DiGriz explains the five things that should appear on the home page of every small business web site for successful internet marketing. Hi. I’m Daniel DiGriz, president of Market Moose Internet Marketing. What I’d like to talk with you about today are the five things that need to be on every[more]

When Your Web Site Drives Away Your Business

When Your Web Site Drives Away Your Business

Often we’re contacted about e-mail marketing and, indeed, it’s a great way to reach your audience, done properly and within the bounds of legality (e.g. The Can Spam Act). But often you see the cart before the horse. Why send out email newsletters or flyers that point to a site that’s a straight-up template or[more]

What You Can and Cannot Fairly Use on Your Business Site

What You Can and Cannot Fairly Use on Your Business Site

Ever read the same home page with just the company name changed, or the same graphic or photo used again and again, or gone to a web site and heard the latest top40 song? With most of us relying on the internet for our own work research and business growth, for our kids’ school, and[more]

What makes a good design?

Smart navigation. Navigation should be intuitive, laid out according to established web standards that users have grown to expect, and include everything the user needs to keep them on one site. Search engine optimization. This is a whole other category of interest, and there are lots of myths out there that have to be debunked[more]

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