Category Archives: Web Sites

Web Site Choices – Picking From What You See on the Web

Web Site Choices – Picking From What You See on the Web

If you’ve been doing internet marketing long enough, you’ll have seen every deeply flawed marketing attempt pointed at and lauded as something to imitate. This is no less true of web sites in particular. If we get past the childish simplicity of labeling “good” and “bad” web sites, and look at a web site as[more]

Get More Leads on Your Web Site with Lead Capture Forms

Get More Leads on Your Web Site with Lead Capture Forms

Today’s topic is why you should include lead capture forms on your web pages. The simple answer is to convert more web site visitors into actual leads that you know about in the first place, with actual contact information, so you can can reach out to them instead of lose them back to the open[more]

20 Reasons the Other Guy’s Web Site May Be Doing Better Than Yours

20 Reasons the Other Guy’s Web Site May Be Doing Better Than Yours

It’s unlikely that there’s only one reason why the other guy’s web site is doing better than yours. It’s even less likely that doing exactly what he’s doing will help you catch up. There’s a too little too late principle at work that means just figuring out his strategy and duplicating it won’t even get[more]

If You Aren’t Looking at Your Web Site, Neither is Anyone Else

If You Aren’t Looking at Your Web Site, Neither is Anyone Else

It’s always amazing to me the people I talk to who haven’t looked at their own web sites in months. Why have one? You can be sure it’s little more than a phone book entry at this point, which you could get for free from Switchboard.com, even if you spent lots of money on making[more]

Your Home Page Needs Text

Your Home Page Needs Text

One of the common mistakes in home page layout, next to including the wrong text and content, is actually too little text content. To see this, one has to think two ways: Think like a web site visitor: If at least 25% of all decisions on whether to bounce or buy are made on the[more]

Getting Found on the Net

Getting Found on the Net

This is a devil’s advocate post, to follow up to [yesterday’s piece]. Let’s say you don’t agree with me. Maybe you think I don’t understand your industry well enough. My own experience is that, when a new social and technological climate emerges, every industry starts out by saying that. “That’ll never work for us; that’s[more]

Anyone Can Build a Web Site

Anyone Can Build a Web Site

Anyone can build a web site. That might sound strange coming from someone who seems to build them for a living, but it’s true. There are free web site building platforms everywhere, and the kid down the street from you that plays video games in his garage can probably whip one up in his spare[more]

Backlinks: Shortcuts & Booby Traps

Backlinks: Shortcuts & Booby Traps

There are roughly two kinds of backlinks – organic and inorganic. Organic means that regular visitors to your site and readers of your blog who are potential prospects are sharing links to your posts and pages in various places on the web, like Digg. They’re “digging” your stuff. Inorganic means you’re either masquerading as such[more]

Hybridizing a Business Site

Image via Wikipedia Static sites (content never grows) are starting to go the way of the dinosaur, in favor of business blogs (updated continually) or hybrid sites (static content and blog content combined). While the highest search engine value and interactivity comes from having a blog front end (the home page is the blog page),[more]

Should I use a Doorway Page?

Should I use a Doorway Page?

It depends (a doorway page is a page visitors land on before your home page). Doorway pages are often heavy on graphics, sparse on text, or the text isn’t the best text for search engine optimization or for new prospective clients. Search engines tend to give more weight to the landing page (the page they[more]