Category Archives: Social Media

You Are Always the Minority in Your Marketing – Be Counterintuitive

You Are Always the Minority in Your Marketing – Be Counterintuitive

Personality studies have been around since Hippocrates among the ancient Greeks, and perhaps existed among the Egyptians as well. Whether it’s the four humours (Sanguine, Choleric, Melancholic, Phlegmatic) or Jung’s four temperaments, or the four corporate personalities of the DISC system, personality studies have remained a vital means of thinking about differences of human motivation[more]

Get Wider Distribution for Blog Posts By Connecting Social Media Accounts

Get Wider Distribution for Blog Posts By Connecting Social Media Accounts

Today’s topic is why you should set up your social media accounts to distribute your business blog posts. The simple answer is distribution – and it affects both people and search engines, for a double whammy of marketing potential. You spend time and effort to post to your blog, so why wouldn’t you make each[more]

When it’s Not –Your– Facebook Wall – how Facebook Really Works

When it’s Not –Your– Facebook Wall – how Facebook Really Works

When AOL users first went to the web in 1994, it took some getting used to. People had trouble defining what was yours/mine/everyone’s. If you send someone a message about your drywall business, have you violated their space, because it showed up in their inbox? If they post that message to a forum, excoriating you,[more]

Discussing Controversial Issues in Social Media

Discussing Controversial Issues in Social Media

Almost no one gets social media, what it is, how it works, and the implicit meaning in the kinds of interactions it makes possible, and the traditions/protocols emerging in social media venues like Facebook and Twitter. Usually, it’s safe to say that if you weren’t already involved in online communities before 1994 or you are[more]

Social Media – the Wind of Change

Social Media – the Wind of Change

Do you see how it’s changing? From Wikileaks to the revolutions in the Middle East, to the revolution happening in the world of work, social media is transforming the world. I wrote on facebook: You know, some of the reports on the LibyaFeb17.com site aren’t accurate, but still it’s one of the best sources of[more]

Winning Friends & Influencing People on Facebook

Winning Friends & Influencing People on Facebook

One of the most common questions about social media marketing and Facebook is “Should I link to my personal profile or create a business page for that purpose”? Of course, we could go into the purely technological issues – profiles do far better traffic than pages, have extra features that can enhance marketing – operate[more]

Who Runs Your Marketing?

Who Runs Your Marketing?

One way to be successful in your small business marketing campaigns is to not imitate big corporations that have dedicated (but often isolated) marketing departments. In other words, don’t make your marketing the province of one person, which limits creativity, stakes everything on one perspective, and means disaster when they leave. Ask people if they’d[more]

5 Rules of Social Media for Your Business

The most common things I hear about people who are trying to figure out social media (blogging, Twitter, Facebook, Youtube) are: “I don’t get it.” and “Do I have to?”. These are the sounds of change, of lasting change, of change that isn’t just a passing fad. The most effective way to understand this change,[more]

Where is Everyone? Try Facebook!

Where is Everyone? Try Facebook!

Ask yourself, “where is everyone these days?” When I was a kid, groups and social networking was extremely popular. It’s not something invented in 2004, despite the constant regurgitation of old articles and news vignettes about how networking is helping job seekers and career folks to get opportunities and small businesses to grow. We used[more]

Your site’s social media value

Making your web site connect with social networks is an internet marketing necessity these days.  Do you know what is needed to make that happen? A Web Site Marketing Audit provides not only a checklist of what to do to make your web site a successful marketing tool – it also provides an explanation of[more]

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