Category Archives: Search Engine Optimization

Why Penguin Doesn’t Matter

Why Penguin Doesn’t Matter

There’s been a lot of hype about the newest Google algorithms – dubbed “Penguin” – the math behind how Google ranks, rates, and reacts to web sites in its index – a reality that is constantly changing, and always has been. Supposedly, if you listen to a lot of “SEO experts” (which are a dime[more]

Black Hat Success?

Black Hat Success?

A lot of people wonder: if Black Hat techniques are so prevalent, is it because they are effective? No, it’s because they are easy for the companies that provide them, and the profit margin is really high. Most of what constitutes Black Hat search engine marketing involves one of two overall business models: simply dropping[more]

Renew Your Domains for Multiple Years

Renew Your Domains for Multiple Years

Image via Wikipedia Renewing domains for multiple years can get you better search engine treatment. Think about it: search engines need to weed out fly by night sites that make up lower value search results. One way is to give preference to sites who register or renew for 5 years or 10 years, over a[more]

Use External Links Sparingly

Use External Links Sparingly

External links are links from your web site to content on another web site. Contrast this with internal links – links from one page on your site to another page on the same site. Unlike internal links, external links can give away some of your “juice”. Juice might be called the relative value a search[more]

Internal Links Help Page Rank

Internal Links Help Page Rank

An internal link is a link from one page on your web site to another page on your web site. Contrast this with external links (links to a completely different web site). Internal links can help raise the page rank of your individual content pages. Among the most effective places to used internal links is[more]

Localization Lets Searchers Find Your Marketing Material

Localization Lets Searchers Find Your Marketing Material

Localization is making sure your site is positioned to do well in searches for the specific service areas you cover, especially the major ones, as well as providing useful qualifying information to prospective clients who might land on your site from a search result, and need to quickly determine if you cover their area. Image[more]

How Does Google Know if I Copy?

How Does Google Know if I Copy?

One of the common questions that comes up is “Do search engines like Google really know if I shoplift content from other web sites to update my own?” Another is “Out of all the millions of web sites, how can they know?“ Ask ¬†yourself the following: if Google isn’t also indexing those sites, how would[more]

Don’t some sites achieve overnight success?

Almost. Remember, there s a sandbox for search engines to guard against new, fly-by-night sites. But you could get out of that sandbox pretty quickly   maybe even in 90 days, with the right techniques. A niche site can often do that. If you bought a domain for 10years up front called InstantBreastCancerCure.com and built[more]

Is there any way to compete with those mega-sites?

Yes. The most effective sites are ones that are dynamic, not static   that means sites with very frequent updates with original, relevant written content, especially in the most hotly-contested markets. If you re competing for a little town, it s a lot easier to do better. If you re competing for popular areas, very[more]

I want to be first in Google search results, or at least on the first page:

It’s possible, but not overnight, unless you’re willing to pay for sponsored placement. Everyone wants first page. Everyone. You understand that. The demand for this is so high that services have sprung up claiming they have a ‘partnership’ with Google (anyone can sign up for a ‘partnership’ with Google ‘ it’s free, and they don’t[more]