Category Archives: Content Marketing

Internet Marketing: How to Fail Successfully

Internet Marketing: How to Fail Successfully

The Negative Power of Self-Fulfilling Prophesy and Retranslating in your Internet Marketing. How we help ourselves fail successfully. Image by barnaclebarnes via Flickr Sometimes, to get a message across, you have to write in ‘the negative’. When what’s needed is a cultural paradigm shift on the part of small and medium business owners to be[more]

The Perils of Small Businesses Imitating the Corporate Web

The Perils of Small Businesses Imitating the Corporate Web

It’s one of the great insights about growing and sustaining your small business that you can adopt and adapt many of the processes found in corporate life. I utilize corporate interaction tools – from calendar invites for meetings to action items to status updates. Corporate standards like specification documents, sign-off on scope of work, followup[more]

10 Creative Ways Small and Medium Businesses Use Twitter

10 Creative Ways Small and Medium Businesses Use Twitter

Almost everyone uses Twitter, Facebook, LinkedIn, or Myspace to keep in touch with their loved ones, business colleagues, and friends. But social media can be tasked for business too, whether you work online, in a brick and mortar business, or a hybrid. Twitter is the new kid on the block, and a lot of people[more]

Why Should Anyone Do Business With You?

Why Should Anyone Do Business With You?

Defining Your Market Differentiators What’s really different about your business? It’s not uncommon to hear a plumber say “I do everything” or a lanscaper to say “I do the same things as every other landscaper”. If that’s so, your marketing has either come to an abrupt end – pack it up and go home –[more]

What makes a good niche site?

A niche site seems basic, and it is, but it needs several basic things to make it effective. 1. original content: Avoiding google picking up and penalizing for any duplicate content. 2. frequently updated content: if you want the site do well, it needs to be a dynamic site – static sites will soon get[more]