Category Archives: Content Marketing

4 Ways To Miss Important Mail Using Outlook

4 Ways To Miss Important Mail Using Outlook

Example Scenario: ¬†You send an e-mail to a client, vendor, or business partner. You don’t hear back. You keep checking Outlook and still don’t hear back. You assume they didn’t reply. Finally, you send another e-mail telling them to call you. You hear nothing. You act accordingly. Perhaps two weeks later you finally get a[more]

10 Ways to Make Your E-mail Postcard Campaign More Effective

10 Ways to Make Your E-mail Postcard Campaign More Effective

You’ve invested in a nice postcard that you physically send to leads and prospects, and you’ve realized you want to use it in an e-mail marketing campaign. Even without the original artwork, it’s a fairly simple matter with a scanner to produce a nice .png file, resize it to 600px or less, and include it[more]

Grownups Don’t Believe in Unicorns – Ridiculous Marketing Fantasies and the Value Proposition

Grownups Don’t Believe in Unicorns – Ridiculous Marketing Fantasies and the Value Proposition

The value proposition is simple: You can have it: effective, cheap, or time & effort-free – and you get to pick two. That’s candid talk . . . But it’s true, nonetheless. [more]

Recipe for Successful Marketing – Moving Beyond the Web Site

Recipe for Successful Marketing – Moving Beyond the Web Site

One of the most common questions businesses ask in internet marketing is, “I’ve built and optimized a web site, but I need clients, now what?” Actually, more common is the negative version – “I have a web site, and I’ve optimized it, but I’m not getting any clients. Why not?” The first question is how[more]

3 Rules of Using Free Public Wi-Fi to Prevent Session Hacking of Your Laptop or Other Device

3 Rules of Using Free Public Wi-Fi to Prevent Session Hacking of Your Laptop or Other Device

Ever done this? You go to a coffee shop, connect to their free wireless internet, and were never provided a secure wi-fi password to get in. You just showed up and used it. You then promptly logged into Gmail, Facebook, or something else. You are potentially exposed. Not to foster the kind of ongoing panic[more]

Marketing Unicorns – The CryptoZoology of Internet Marketing

Marketing Unicorns – The CryptoZoology of Internet Marketing

There are a number of mythical creatures and concepts in internet marketing. They’re the unicorns – the things that everyone has heard about but don’t actually exist. Remember the tech bubble of the 1990s? Everyone was sure that if you get invested in the internet, you get rich. In that gold rush, just touching the[more]

Is Your F.A.Q. Worth the Page it’s On?

Is Your F.A.Q. Worth the Page it’s On?

Frequently Asked Questions – that’s what an F.A.Q. page is about. But most of the questions in the FAQs we see are not actual questions asked by real people on a frequent basis. Often they’re contrived – they’re the questions we think we wish clients would ask, not the ones they actually do. The best[more]

Better to be Right or Effective

Better to be Right or Effective

A common question that comes up is should I always show the letters LLC after my company name? In fact, a lot of LLC members are under the impression that they have to. Not so in any state I’m aware of. All states I’ve seen allow you to use your company name with or without[more]

4 Ways to Get the Most out of Your Consultant

4 Ways to Get the Most out of Your Consultant

If you’ve ever brought in a consultant to help you overhaul your marketing, get you on the right track with business growth, or put together an effective strategy, you know the good ones are worth their premium, but certain things make it run like clockwork, and other things can make it unnecessarily expensive or time[more]

Market Differentiators: product = service

Market Differentiators: product = service

Here’s a new tip on market differentiators. First, we’ve explained this before, but let’s review what a market differentiator is. It’s some specific action you take that sets you apart from the competition. Don’t imagine “corporate-like sales talk here”. We don’t mean you’re reliable, honest, fair, fast, affordable, or any number of other adjectives. Everyone[more]