Category Archives: Cartoons

Where is Everyone? Try Facebook!

Where is Everyone? Try Facebook!

Ask yourself, “where is everyone these days?” When I was a kid, groups and social networking was extremely popular. It’s not something invented in 2004, despite the constant regurgitation of old articles and news vignettes about how networking is helping job seekers and career folks to get opportunities and small businesses to grow. We used[more]

When Your Web Site Drives Away Your Business

When Your Web Site Drives Away Your Business

Often we’re contacted about e-mail marketing and, indeed, it’s a great way to reach your audience, done properly and within the bounds of legality (e.g. The Can Spam Act). But often you see the cart before the horse. Why send out email newsletters or flyers that point to a site that’s a straight-up template or[more]

Don’t Sell Your Marketing Short

Don’t Sell Your Marketing Short

Does your marketing plan consist of being bottom dollar and putting up with the most headaches? It might seem like, in this market, that’s the way to go. But half-hazardly throwing up online marketing material can actually cause clients to focus, not on you, but on what *not* to do to get their attention. Besides,[more]

Marketing Has Moved Online

Marketing Has Moved Online

Recently, I bought a car and discovered that the single most significant trend affecting auto sales on the lots was the tendency of informed consumers to use the internet, to already know what they want, and how much they want to pay. It’s great for the dealers, but hard on the auto salespeople. With the[more]