Category Archives: Blogging

The Best SEO Alternative to Blogging in 6 Easy Steps

The Best SEO Alternative to Blogging in 6 Easy Steps

One of the questions we’re frequently asked is “If I rule out blogging, what’s the best thing I can do for my web site’s organic search results, after the basic optimization has already been done?” There’s an excellent reason for this question: it underscores how important blogging really is. It has to be rejected out[more]

Quoting News in your Blog

Some blogs are just running excerpts from news articles. These are generally worthless for marketing and have negative SEO value. We’ve written about duplicate content before, so we won’t go into that here. But there are times when you want to use part of a news article in your posts. The first issue is permission.[more]

Do I really need to blog?

Do I really need to blog?

The short answer is ‘Yes’. There’s been a real change over the past 2-3 years in how web sites are treated by search engines, and that translates into a change in whether or not your site will ever get found in the first place. Like it or not, static sites (the old-fashioned business web site[more]

Why Blog?

In the olden days (2-3 years ago, by internet standards), we all rushed to build web sites of the static variety. They had the usual things – a Contact page, an FAQ, an order form… These days, static sites are getting wiped off the search engine rankings by sites with dynamic content – sites that[more]

You Mean You’re Not Blogging?

You’re throwing opportunities away. According to Digital Inspiration, Blogs rate higher on Google than Newspapers or Magazines. Why do you think most major news services have added blogs to their sites? They’re trying not to lose their audiences. Blogs capture web traffic. In fact, one acronym for BLOG is Better Listing On Google! Remember, most[more]

Site Owners – the World has Spun

2-3 years ago (forever, in internet time), it was enough to have a few pages about your company. If you had a web site at all, the novelty of it might send you some leads. What’s changed? Marketing, for one thing. People aren’t interested in hearing about you (or me). That’s right, I said it.[more]