Yes. The most effective sites are ones that are dynamic, not static that means sites with very frequent updates with original, relevant written content, especially in the most hotly-contested markets. If you re competing for a little town, it s a lot easier to do better. If you re competing for popular areas, very frequent updates are one of the most important ways to climb the rankings. And that falls on you to maintain, though you can certainly partner with us to contribute. Also, don t focus only on your web site. There are other ways to achieve prominent rankings without paid placement and without your web site being the only tool. So much of the SEO concentration is based on yesteryear s web, not web 2.0. My advice is consult with us about your concerns, and we ll work together toward your goals without making untenable promises.