- Image by Getty Images via Daylife
Of course, there’s more to a brand than just the logo, but the logo sums up and represents your brand, and becomes the heart of it. The real brand is a combination of your style and business attitude. That said, a logo or some kind of visual branding, like a site header, is pretty darned important. It’s how you brand your presence on the web it’s the visible symbol of your difference from every other professional on the web in the same industry.