Do I really need to blog?

The short answer is ‘Yes’. There’s been a real change over the past 2-3 years in how web sites are treated by search engines, and that translates into a change in whether or not your site will ever get found in the first place. Like it or not, static sites (the old-fashioned business web site that rarely changes, however unique it may be) are getting almost completely marginalized by dynamic sites (sites with constantly updated content, like blogs). In short, anyone with 5min a day to update their site or blog can out-market nearly anyone else with a static web site that rarely changes.

Blogging Research Wordle
Image by Kristina B via Flickr

Do you really need to blog? You do something like it, if you want your site to become and stay popular and draw significant business traffic. Most corporations, though they usually can’t seriously outblog a private individual, have realized this:

Copyright 2012 MarketMoose

OKC OK ยท Walnut, CA