Site Content & Blog Writing

Short on time? We are bloggers for hire. Write your site content, any topic, build your blog. We do ghostwriting. Look, the sites that Google pays attention to are dynamic sites. You don’t have to call it a blog, but today’s web sites, in a post-blogger world, need to be dynamic to get results. That means three things:

1. Frequently updated content. In the old days, you threw up a site with an about us page and a contact us page, and that was it. The theory was build it and they will come. But with the invention of blogging, everything changed. Now that dead, static, comatose content just gets buried beneath the newest and freshest from dynamic web sites. Build it and forget it? Everyone else will forget it too. Why would search engines rank you highly, or visitors pay attention, if the site owner is ignoring his own web real estate? It just doesn’t compute, and it doesn’t work that way anymore, either.

2. Original content. If you lift it from the web, Google buries it ’til it’s dead. Just don’t. Besides the copyright issues (“How long did you profit from having our content on your site, they’ll ask. That many days times this dollar value is… got a calculator?”), there’s also the fact that your visitors will pick it up – you might think they won’t, but today’s web users are getting more savvy all the time, and there are a host of new tools. The moment someone goes to bookmark your site in a social venue, it’ll tell them it’s a duplicate, and then you’re exposed. But most importantly, Google penalizes for duplicate content. Want to give the other guy a boost and you get buried, “borrow” his content.

3. Relevant content. If you write about kittens on a site that sells fitness memberships, you aren’t going to get a lot of play. Relevance means two things – topics related to your industry and, if you’re running a local brick and mortar business, places related to your service area. This is not to say that you should commission “keyword” relevant articles that neither sound natural nor interest any real, human visitors. In some ways, the new rule is not “build it and they will come”, but “consistently and frequently write interesting original copy, and they will come”. I write a blog about work, but I don’t watch to make sure the word “work” is in every post. It might be – I don’t know. But I write about things of interest to people who are interested in work. That’s really the idea. If you get off track though, remember… topics and places. If you’re internet-based, you don’t necessarily need the latter, though you might benefit from it.

So here’s the deal: there’s no substitute from the owner taking an active interest in the site. The set it and forget it mode doesn’t keep corporate blogging afloat – it won’t keep your business site afloat either. But if you want to supplement your content with professionally produced ghost-writing, it’s a technique used by pro-bloggers, it can be a good way to keep on top of it. Just keep in mind, you’re probably going to want to edit the copy that’s produced, or rewrite some of it in your own words, or to make an added point here and there. No one thinks exactly like you do, let alone writes exactly like you think, so be prepared to get your hands busy. An owner that never shows up at the store and manages the counter is going to find his shop going down hill.

That said, if you want professional copy, articles, blog posts, site content, you’ve come to the right place. We keep a staff of eager writers who work on various projects, and we’re happy to talk with you about yours. Whether you need just a few pieces, or are looking for an ongoing relationship, we can accommodate the need. Blog your way to success with fresh, inspiring copy for your site visitors, and search-engine-pleasing copy to help your site traffic. Remember, the rule is be consistent. Frequently means just that – frequently. Dumping 15 pieces on your site once a month doesn’t have the same value as updating it with one every other day. Those are the rules – we didn’t invent them, but we can advise you accordingly. Keep our internet marketing consulting services in mind.