Recently, I bought a car and discovered that the single most significant trend affecting auto sales on the lots was the tendency of informed consumers to use the internet, to already know what they want, and how much they want to pay. It’s great for the dealers, but hard on the auto salespeople.
With the rate of return for hand-delivered flyers being maybe 1.5%, you’re looking at a lot of leg work. With a really killer flyer, and a personal handshake, you might achieve 3%, so we’re not ruling that out. In fact, we’ll design the really killer flyer for you. However, if you’re not using the internet to do your marketing, you’re missing out on an ever growing audience and you risk your traditional marketing seeming, well, old-fashioned.
Marketing Tip: your hand-delivered flyer should compliment your web site in terms of style and content, and should include your web site address and e-mail address. I’ll sometimes hear people say, “I don’t give that information to my clients, because my clients prefer to use the phone.” How do you know? If you don’t give them the information, one thing’s certain, you’ll only get clients who use the phone. Likewise, if your web site hasn’t changed in ages, and is 100% template content, why would anyone respond to it. It’s not hard to study and graph the rise in internet use in all locales. If you’re ignoring it as a marketing venue, you’ll never know what you’re missing. Your competition will.
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