Every day I drive by the closest insurance agent. I should say, I drive by the office, because I’ve never seen an agent inside. I see the sign, the number, and the address. It’s all current and correct. But I’ve never seen the doors unlocked, the lights, on, or any activity. It’s right by my house. If people were there often enough, that’s where I’d go. I even get marketing flyers from another agent (same company) a little farther away. Problem is, no one’s ever in that office, either.
That’s what a lot of web sites look like. The phone number is correct, the home page is up and running, but no one’s really there. The lights aren’t on. The doors are locked. The parking lot is empty. In other words, there’s no sign of activity, of traffic, of use, or even of any real attention paid by the site owner. When you drive by two restaurants of the same kind, and one is packed, vibrant, thriving, and the other is empty, what do you think?
The point is that your site needs fresh, updated, dynamic content, frequently, consistently, in order to be of interest to visitors. And not content ripped off of the web, either. Do you really want to expose your company to liability for copyright violation? Besides, with duplicate content, google will bury you. Seriously. It needs to be original. Whether you handle it, or pay us to, your business needs a doorman standing right out front, inviting atmosphere, a little lighting, music, and mood, so to speak. And above all – above all – content. Content is king. Don’t be the tax code. Be the busy BBQ joint. You know the one.
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