Does your marketing plan consist of being bottom dollar and putting up with the most headaches? It might seem like, in this market, that’s the way to go. But half-hazardly throwing up online marketing material can actually cause clients to focus, not on you, but on what *not* to do to get their attention.
Besides, competition is thinnest among those actually doing something about their marketing. Anyone can hang out a shingle, and sit around hoping for a nibble and a tug on their line. But investing a little time, energy, and attention in tackling the problem head on – targeting your audience, your niche, emphasizing what you have to offer, etc – these can mean that while others are eating cold sandwiches, you’re reeling in fish.
Marketing Tip: When your competitors have more experience, focus on your freshness and talent. When the other guys have more talent, hire talent.
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