- Image via Wikipedia
Well, there are several kinds of social media or social networking environments, and all of them have marketing potential. One type is for directly linking to other people whether clients or colleagues or potential future clients and colleagues. Facebook and Linkedin are examples of these. Another type exists almost solely for the exchange of content. Youtube is the best known. Twitter is another. Used in conjunction with your web site and other marketing tools, the value of these tools for marketing can be enhanced exponentially.
Another type of social media or social networking is social bookmarking, which depends, in large part on your web site content being dynamic. It is perhaps one of the most powerful forms of social networking, and can result in your marketing efforts going viral , if you’re willing to do the work to achieve it. But if your site is static, and you don’t update it with vibrant, fresh, relevant content on a very frequent basis, you’re likely not to get much benefit out of this type of social media.
