Saturday, March 20, 2010

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Web Sites

Web 2.0 Sites that Work! Web 2.0 Sites that Work!

Dynamic content platforms for easy site owner updates. Keep your site attracting new & repeat visitors and gain ever-increasing SEO... Read More →

Search Engine Optimization

Effective SEO Solutions Effective SEO Solutions

Effective SEO involves front end SEO, back end SEO, & external SEO! White hat techniques. Updated for Web 2.0 & Google. Image via... Read More →

Tips and Advice

How Does Google Know if I Copy? How Does Google Know if I Copy?

One of the common questions that comes up is “Do search engines like Google really know if I shoplift content from other web sites to update my own?” Another is “Out of all the millions of web sites, how can they know?” Ask  yourself the following: if Google isn’t also indexing those sites, how would it index your site?... Read More →

Frequently Asked Web Site Questions (Part 2) Frequently Asked Web Site Questions (Part 2)

Should I have individual staff or team profiles on the site? I think it adds the appearance of depth to your company for people who are interested in that. But people can be fickle too. So any time you feature just yourself alone, some people will turn away, because it looks like it’s just you. Any time you add more people, some people will turn... Read More →

Frequently Asked Web Site Questions (part 1) Frequently Asked Web Site Questions (part 1)

Can I integrate a specialized search tool on my site (e.g. a specialized MLS search)? There are a few options for integrating an external search tool on your site. Send them off site to the tool. There’s no control in that, and visitors are leaving your site. They might get confused and not make it back. Frame the tool in either a regular frame... Read More →

Quoting News in your Blog Quoting News in your Blog

Some blogs are just running excerpts from news articles. These are generally worthless for marketing and have negative SEO value. We’ve written about duplicate content before, so we won’t go into that here. But there are times when you want to use part of a news article in your posts. The first issue is permission. You can use a certain... Read More →

Audio: Do I Really Need a Consultant? Audio: Do I Really Need a Consultant?

The Value Proposition: “Is Small Business Consulting Worth It?” From the Market Moose Podcast. Interview of Market Moose founder Daniel DiGriz by Steve Pruneau (Free Agent Source). Daniel explains how consulting services, specifically in the area of internet marketing, can pay off for small businesses, even if you’re not used to working... Read More →

Internet Marketing: How to Fail Successfully Internet Marketing: How to Fail Successfully

The Negative Power of Self-Fulfilling Prophesy and Retranslating in your Internet Marketing. How we help ourselves fail successfully. Image by barnaclebarnes via Flickr Sometimes, to get a message across, you have to write in ‘the negative’. When what’s needed is a cultural paradigm shift on the part of small and medium business... Read More →

10 Creative Ways Small and Medium Businesses Use Youtube 10 Creative Ways Small and Medium Businesses Use Youtube

Youtube is a huge venue for user-uploaded videos. It’s also, however, one of the largest social networks on the internet. Millions of people are interacting on Youtube on a minute to minute basis. Youtube is therefore a huge social media market with enormous business potential. Like all social media venues, the protocol is to give value away and... Read More →

Video: 3 Things Search Engines Want from Your Web Site Video: 3 Things Search Engines Want from Your Web Site

In this video, Daniel DiGriz discusses the three primary things that search engines, like Google, want from your web site. These are also the things that make it most effective for internet marketing with site visitors. Hi. I’m Daniel DiGriz, president of Market Moose. I’d like to talk with you about the three things that search engines... Read More →

The Perils of Small Businesses Imitating the Corporate Web The Perils of Small Businesses Imitating the Corporate Web

It’s one of the great insights about growing and sustaining your small business that you can adopt and adapt many of the processes found in corporate life. I utilize corporate interaction tools – from calendar invites for meetings to action items to status updates. Corporate standards like specification documents, sign-off on scope of work,... Read More →

The Rules of Using Photos on your Web Site The Rules of Using Photos on your Web Site

Imagine going to a web site trying to sell you professional services.  You work in an office. You dress well and take care of personal hygiene. But when you get there, the staff photos are scruffy looking, frowning, mug shots! What’s your buying response like at that point? Image via Wikipedia A lot of people wonder whether they should... Read More →

10 Creative Ways Small and Medium Businesses Use Twitter 10 Creative Ways Small and Medium Businesses Use Twitter

Almost everyone uses Twitter, Facebook, LinkedIn, or Myspace to keep in touch with their loved ones, business colleagues, and friends. But social media can be tasked for business too, whether you work online, in a brick and mortar business, or a hybrid. Twitter is the new kid on the block, and a lot of people don’t get it. We’ve written... Read More →

10 Creative Ways Small & Medium Businesses Use Facebook 10 Creative Ways Small & Medium Businesses Use Facebook

One of the more popular social media communities is Facebook and, unless you have been living on mars, you ought to know that it has a ton of potential for those who are creative in using it for business. Here are a few creative ways others are using Facebook. Image via CrunchBase 1. Posting Coupons and Discounts: Many businesses lose customers... Read More →

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