Market Moose

Tips and Advice

5 Rules of Social Media for Your Business

The most common things I hear about people who are trying to figure out social media (blogging, Twitter, Facebook, Youtube) are: “I don’t get it.” and “Do I have to?”. These are the sounds of change, of lasting change, of change that isn’t just a passing fad. The most effective way to understand this change, however,... Read More →

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Market Differentiators: product = service

Here’s a new tip on market differentiators. First, we’ve explained this before, but let’s review what a market differentiator is. It’s some specific action you take that sets you apart from the competition. Don’t imagine “corporate-like sales talk here”. We don’t mean you’re reliable, honest, fair,... Read More →

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Core Navigation – What Belongs and What Doesn’t

The core content on a web site (the information needed to make a buying decision – any information integral to the sales process) belongs in the web site’s core navigation (the links in the top or top side portion of the web site). The original business web sites that started kicking up in about 1994 had the following five core content pages,... Read More →

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Site Navigation Theory Made Simple

Web site navigation can make or break the best web site, the best content, and the best intentions. At first glance, the single most obvious sign of a web site that has not had a professional treatment is the navigation. There are a number of basic things that navigation theory can lend to your site build that will help make it a winner. Image by... Read More →

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Where is Everyone? Try Facebook!

Ask yourself, “where is everyone these days?” When I was a kid, groups and social networking was extremely popular. It’s not something invented in 2004, despite the constant regurgitation of old articles and news vignettes about how networking is helping job seekers and career folks to get opportunities and small businesses to grow.... Read More →

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Does Your Web Site Bring (and Keep) Clients?

In the old days, you’d throw up a web site because, “that’s what you do, if you have a business – you have to be online”. It’s like buying stationary used to be, or picking out china patterns. The function may be long gone (do you still use a typewriter?) but the ritual remains. And yet, some things evolve a new... Read More →

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How Does Google Know if I Copy?

One of the common questions that comes up is “Do search engines like Google really know if I shoplift content from other web sites to update my own?” Another is “Out of all the millions of web sites, how can they know?” Ask  yourself the following: if Google isn’t also indexing those sites, how would it index your site?... Read More →

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Quoting News in your Blog

Some blogs are just running excerpts from news articles. These are generally worthless for marketing and have negative SEO value. We’ve written about duplicate content before, so we won’t go into that here. But there are times when you want to use part of a news article in your posts. The first issue is permission. You can use a certain... Read More →

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Audio: Do I Really Need a Consultant?

The Value Proposition: “Is Small Business Consulting Worth It?” From the Market Moose Podcast. Interview of Market Moose founder Daniel DiGriz by Steve Pruneau (Free Agent Source). Daniel explains how consulting services, specifically in the area of internet marketing, can pay off for small businesses, even if you’re not used to working... Read More →

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Internet Marketing: How to Fail Successfully

The Negative Power of Self-Fulfilling Prophesy and Retranslating in your Internet Marketing. How we help ourselves fail successfully. Image by barnaclebarnes via Flickr Sometimes, to get a message across, you have to write in ‘the negative’. When what’s needed is a cultural paradigm shift on the part of small and medium business... Read More →

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10 Creative Ways Small and Medium Businesses Use Youtube

Youtube is a huge venue for user-uploaded videos. It’s also, however, one of the largest social networks on the internet. Millions of people are interacting on Youtube on a minute to minute basis. Youtube is therefore a huge social media market with enormous business potential. Like all social media venues, the protocol is to give value away and... Read More →

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Video: 3 Things Search Engines Want from Your Web Site

In this video, Daniel DiGriz discusses the three primary things that search engines, like Google, want from your web site. These are also the things that make it most effective for internet marketing with site visitors. Hi. I’m Daniel DiGriz, president of Market Moose. I’d like to talk with you about the three things that search engines... Read More →

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